Monday, February 18, 2008

Running out of 50s

In contrast to my last blog entry I thought I would keep this one relatively short. I was reminded again this weekend of comment made on TV about Glyndebourne Opera. The commentator was discussing the customer demographic in the interval as the camera panned around the clientelle outside drinking their champagne on a warm summer's evening, all dressed up in gowns and black tie. The theme of the discussion was the concern that Glyndebourne's customer base was all in their 50s and 60s and that there are fewer and fewer younger audience members and how should they attract them.

They miss one fundemental thing. There will never be a shortage of 50 and 60 year olds. The demographic of their customer base is an age group that tends to have some disposable income and has reached the age where arts and culture and dare I say it, the finer things in life, are appreciated. The midlife crisis has been run and the understanding that material things and the relentless chasing of dreams is a fruitless task and has no real meaning. This all sounds very deep but most people in their 40s come to the same conclusion to some extent or other. The young are going to appreciate these passtimes as much as the old will appreciate bungie jumping and Oasis concerts.

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